About Us...


Company History

Fuller's Music is the oldest music store in North Carolina and is currently celebrating its 100th year of operation. Located since April 2001 at 2310 Trent Rd, New Bern, Fuller’s Music House, was founded on September 5, 1905 when George R. Fuller decided to end his career as a traveling pump organ salesman based out of Savannah, Georgia.

At the age of 25, he decided it was time to settle down and open his own music store. He chose New Bern after studying a Rand-McNally Road Atlas and figured with two rivers here, the fishing around New Bern had to be good. What better reason do you need? The business started by retailing pianos and pump organs from the back of a horse-drawn carriage as well as from its showroom in downtown New Bern. Later, with the advent of the phonograph, victrolas and records were added. When his older son Reid, an avid electronics buff, joined the firm, radios were added and later, televisions were sold. This diversification in product lines helped Fuller’s Music survive the Great Depression--a feat that only a handful of music stores nationwide were able to accomplish.

The business rented retail space at three different locations in downtown New Bern until 1924 when George Fuller decided to purchase the Citizens Bank building located at 216 Middle St. This site housed the business for the next 75 years.

After World War II concluded, younger son Andrew joined his brother and father in the business. Reid and Andrew ran the business following George Fuller's death in 1957. Andrew's son Wade began working in the business in 1973. He acquired his father’s portion of the partnership in 1976 and his Uncle Reid’s portion in 1981 and has operated the business ever since.

Retail focus has expanded over the years and is currently concentrated on band instruments, guitars, amps, percussion, keyboards, print music, sound systems, recording equipment and related accessories. Fuller’s Music’s present location on Trent Rd. was designed by nationally renowned music store designer Glen Ingles and is considered one of the finest music retail showrooms in the state. This relocation was a giant leap forward and helps Fuller’s Music position itself for the retail and merchandising challenges of the new millennium.